DESIGN ·PHOTOGRAPHY · RESUME · CONTACT

MICHAEL A. MCKINLEY

Resume

EXPERIENCE

Contract Graphic Designer | Bridges Marketing
Walnut Creek, CA | 4/2008 – 6/2008

Contract Graphic Designer | Pinnacle, Inc.
Alameda, CA | 11/2007 – 3/2008

  • Designed and produced of various print material including but not limited to business cards, letterhead, postcards, and annual reports.
  • Prepared files for 4-color process and digital printing.
  • Designed and distributed e-mail campaigns, monthly and quarterly.
  • Created interactive PDF forms.

E-Commerce Manager | Goorin Brothers, Inc.
San Francisco, CA | 10/2006 – 08/2007

Graphic Design

  • Designed and produced Goorin, Cassel Goorin, and Sand Castle catalogs for the Fall/Winter 2007 collection.
  • Designed and produced 2007 Goorin price sheets.
  • Designed HTML Goorin newsletter.

Web

  • Redeveloped and launched Goorin.com.
  • Continually updated website with available product and content.
  • Photographed product and edited images for website.
  • Uploaded seasonal collection including product photos, description, and price.
  • Recommended additional site improvements and enhancements.

Sales

  • Met and surpassed established web sale goals.
  • Generated sales with e-mail campaigns.
  • Grew the customer base within Internet social communities.
  • Assisted wholesale buyers with web presence on Goorin.com.
  • Compiled daily, monthly, and quarterly sales reports.

Customer Service

  • Provided customers information in response to product inquiry.
  • Resolved customer issues via e-mail or phone.
  • Processed customer returns/exchanges.
  • Trained warehouse staff in web order processing and shipping.
  • Provided 100% customer satisfaction.

Data Entry and Tracking

  • Generated inventory status reports.
  • Forecasted needed web inventory and purchased.
  • Tracked sales and restocked product accordingly.

Automated Systems Support | Old Republic Title
Pleasanton, CA | 07/2005 – 02/2006

  • Implemented 6, 12, and 18 month marketing agendas for clients.
  • Designed marketing templates for newsletters, postcards, and seasonal mailings.
  • Consulted clients on e-mail campaigns and internet marketing.
  • Advised on branding strategies compliant with client’s corporate graphic standards.
  • Supported company account executives with marketing and photography services.

OTHER

Residential Property Manager | Graham Lee Properties
Oakland, CA | 06/2006 – Present

Photographer | United States Navy
Norfolk, VA | 12/1988 – 12/1993

EDUCATION

Industrial Design | BFA | Rhode Island School of Design
Providence, RI | 2001

SKILLS

Advanced Adobe Photoshop | Illustrator | InDesign | Acrobat
Proficient Microsoft Word | Excel | PowerPoint
Basic Dreamweaver | HTML | CSS
Windows and Mac Platforms

© 2008 Michael A. McKinley · Design · Photography · Resume · Contact